I understand your thinking (being a bengals fan myself) but could you imagine if the conferences stayed the same every year, imagine if you had say storm, panthers and roosters in the same conference every year, that would be unfair on some of the lesser teams.... that's why I find a different...
Nope, the 4 conference winners would be considered minor premiers in there own conference.... they would go on to play finals with the other 6 finalists, but like the current finals set up would have home ground advantages and second chances if they were to lose first round...